Corporate Services for Entrepreneurs

Breakthru Communications provides strategic marketing and public relations counsel to emerging and established companies in the internet infrastructure and application software, communications, and semiconductor markets. The company focuses on defining and implementing strategic marketing programs to achieve our clients' corporate, financial, and product goals.

Breakthru has worked with numerous startup companies to create and execute launch, funding, and exit strategies. Packaging includes the company image (as opposed to the product image) and the presentation skills of the executives.

Corporate Image
Defining and disseminating a strong corporate image is critical to the success of a startup today. Unless the goal is a relatively quick acquisition for the technology, entrepreneurs need to develop a corporate persona that demonstrates the company’s ability to play for the long haul. This starts with an clear picture of the market the company is entering, and it’s unique contribution to that market, and extends to clear, appropriate information web sites, professional-looking collateral, and the ability to speak knowledgeably about the industry, not just the product line.

Presentation Coaching
Breakthru’s practical and entertaining approach to presentation development and delivery helps busy entrepreneurs structure their stories and presentation styles quickly and effectively. The result is an effective communication tailored to the client’s audience. Investors appreciate presentations targeted to their needs rather than the interests of potential customers, and Breakthru clients enjoy more productive sessions with potential investors.

Examples
Breakthru coaching successes include:

• Refocusing a startup from a technology company to a product company, which resulted in getting first round funding at a good price after a number of prior refusals.
• Correctly positioning a young company in a “hot” weekly publication immediately before talks with a potential acquirer, which resulted in a better negotiating position for our client for the subsequent purchase.
• Removing a description of a complex technology from a 10-minute investor presentation to focus on the business story, which created impact and follow-on appointments that might have been lost if the presentation bogged down in technical detail and missed the main point—the business opportunity.
• Introducing a small European company to the US market through a series of cover stories and technology articles, which resulted in the desired acquisition within six months.
• Reworking the image of a young startup – from web site to collateral to press launch – helped achieve business as well as technical credibility and attracted attention in the venture press.